Rich Media

Five Star can produce a broad range of digital interactive media. They can be either downloadable or embedded into a web page.

The advantage of rich media is it displays dynamic motion. This can be streaming video, a stock ticker that continually updates itself, a slide show allowing users control or an animated, interactive presentation file embedded into the page.

Five Star develops the rich media you need with accessibility in mind. Accessibility media players are those that can be operated by all users.

Rich media can be used for online advertising enhanced by motion, sound, video or a type of interactive element. With rich media, messages can float above content, be animated, integrate with video, a jingle and include pull-downs for more information. Content can be tailored to a particular user profile, include games or show a movie clip.

Rich media is designed to catch your eye, distract you or intrude. It’s growing at such a rate that it could become the de facto standard by 2005. Data from DoubleClick and Nielsen point to double and triple digit growth in usage over the past two years.

Rich media has increased brand recall for Intel by 50% over banner ads while increasing perception of the brand as being “cutting edge” by 15%. Until recently, rich media was too complex to create and too costly to implement for many marketers. Now, that has changed.

With growth rates of 10% per quarter, DoubleClick can safely project that by 2005, rich media will make up more than half of all online advertising.

Contact Five Star Online Marketing to create your next marketing campaign strategy.